Page 104 - PRAGMATIC STRATEGY

What is/are:

a) The Mission Statement

b) The aims, goals, objectives,
c) The strategies, and key policies
d) The strategic and Operational health of the company

e) The way the firm has organized to carry out its mission
f) The major managerial and organizational systems e.g. information
systems, communication systems and control systems.

2. Evolution of strategies in particular functions such as:

a. marketing

b. manufacturing

c. finance

d. organisation

e. systems and techniques

Evaluation of the strategic health of the company against its financial
health is a useful area for examination. It will help to focus the
information generated above.

Diagramatically, by means of a SWOT analysis, this information and its
sifting may be used in making recommendations for the future as to

how the company needs to maintain some parts of its strategy but to
change others.

The primary areas for examination are:

1. Opportunities in the environment.