Page 106 - PRAGMATIC STRATEGY
P. 106
Strategic Change
Strengths Opportunity Strengths Opportunity
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Weaknesses Threats Weaknesses Threats
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TIME
One further point in the use and application of SWOT analysis should
be noted. Not all factors located under the segment headings of
strengths, weaknesses, opportunities, and threats will carry equal
weighting. Some will be critical in that they must be addressed
immediately if the organisation is to survive whilst others are less
critical and may be left to some time in the future before they are dealt
with.
