Page 110 - PRAGMATIC STRATEGY
P. 110
Having generated a 'raw’ problem list, structure problem areas.
e.g.
No Growth in
PROBLEM
Sales
Symptoms
may act as
SYMPTOMS
important
Below Capacity Liquidity Poor barriers to the
Working Problems Profitability solution of
other
problems as a 'vicious circle' develops. In the above situation liquidity
problems' may prevent cash being raised to stimulate sales growth
through advertising.
Solving one problem may be insufficient to cure the firm's ailments,
especially since isolated problems tend to be relatively unimportant.
