Page 109 - PRAGMATIC STRATEGY
P. 109
DIAGNOSIS
List the problems facing the organization:
a) Explicit problems ;
define them in terms of the available standards of performance
historic (past performance or expectations),or
environmental (competitor industry average etc.),or
control standards (internal planning and control measures, e.g. actual
v. budget expenditure).
b) Implicit problems ;
do not accept the 'problems' presented in case study at face value,
do not confuse symptoms with causes.
To unearth hidden and perhaps critical problems compare
organization's performance on profitability, marketing, production etc.
with performance levels that would normally be expected from a
healthy company.
e.g.,
Marketing problems might be
- limited distribution
- lack of branding
- inadequate advertising
Finance
- low profit on sales
- low asset productivity
- liquidity problems
