Page 105 - PRAGMATIC STRATEGY
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2. Threats in the environment.
3. Strengths of the company.
5. Weaknesses of the company.
Strengths Opportunity
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Weaknesses Threats
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However, constructing a single SWOT may not be sufficient if the
company under study has experienced a critical or traumatic event or if
the case covers a number of years. It may be necessary to carryout a
double or triple SWOT - one prior to the critical event and one after it.
This will help to highlight strategic change.
