Page 107 - PRAGMATIC STRATEGY
P. 107
It may be advantageous therefore to construct a CRUCIFORM chart
which only displays those elements which are critical and which may
be viewed as being capable of being maximised or minimised. It is
unlikely that more than two or three factors will be registered in each
segment.
CRUCIFORM
MAXIMISE
Strengths Opportunities
Weaknesses Threats
MINIMISE
