Page 103 - PRAGMATIC STRATEGY
P. 103
By combining the materials into a single diagram it is possible to present
the material in such a way that new interpretations can be drawn from it.
For example, the combined diagrams above allow a juxtaposition of the
critical events, growth in centers, and share price movement to be
examined and the relationships to be explored.
Between 1984-1985 the number of centres were doubled the result was a
loss of managerial control and performance. This impacted on the share
price which dropped dramatically. The solution was the disposal of some
of the centres and the introduction of computerisation to gain control of the
situation once more.
Questions to be Answered
One of the most difficult questions for management to answer is
‘What business are we in?’
It is likely that when asked this a variety of answers will be given. In
order for the student to effectively answer this question a number of
more detailed questions may have to be asked and answered.
Therefore, in studying the material look for answers to the following.
1. Evolution of the corporate strategy of the organisation.
