Page 100 - PRAGMATIC STRATEGY

• Note qualitative relationships;
• Note the degree of precision of information presented. Does
information such as "acceptable levels of product quality" tell us
anything useful?
• What information is missing?
• How valid is the information presented? Fact or opinion?

This will help make sense of what is after all a complex unstructured
problem.

Restructuring of the information is a crucial activity when attempting to
combine facts in ways that create new information. This may be aided

by using a topic or analytic framework: e.g.

• Product/Market Position,

• Financial Position,

• SWOT. (Strengths, Weaknesses, Opportunities, Threats).

Chronology of Events/Share Price Movement