Page 95 - PRAGMATIC STRATEGY
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Step One
SIZING-UP BY SKIMMING THE CASE
The First Reading
Read the case quickly, once. The simple objective here is to answer
the question
‘ What is this case about?’
Begin by skimming through the case to gain an overall impression. Try
to obtain a rough perspective of the contents of the case and how they
inter-relate. Identify the key characters in the case.
The Second Reading
The second reading will allow a clearer picture to emerge. It will allow
you to begin identifying critical issues. This can be aided by building
lists based on
➢ functions (Finance, Personnel, Production, R&D, Marketing, etc.)
➢ products
➢ structure
➢ management
➢ strategy etc.
