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COMPONENTS INVOLVED IN SOLVING A CASE STUDY
There is no standard form for a case study. Case studies will vary in
length, style, and format and data presentation. However, the route to
understanding and arriving at a decision for any case study is simply a
process, driven not by the search for answers but rather, by continually
asking questions such as, ‘Why?’, ‘What was the cause?’ and ‘What
was the effect?’ If these can be answered then solution generation and
justification for such are well underway.
In a normal teaching situation the lecturer will ask you to put yourself in
the position of a consultant, a football coach, or a manager in a
company whose job is to address the uncertain future facing the
organisation. You are required to undertake a diagnosis of the current
health of the organisation and give a prognosis on how it can be
improved. Your recommendations must be realistic and you must
address the various functions involved in running the organisation as
well as its overall strategy.
Three broad questions may be asked of any case:
1. Where are we now?
2. Where are we going?
3. How do we get there?
