Page 92 - PRAGMATIC STRATEGY

In attempting to answer these questions an holistic approach is
adopted. The objective being to bring together all the available
information in such a way as to allow examination in the most

meaningful and productive terms. In each of these areas there are a
range of questions or points which can act as a framework for
analyses. They can conveniently be listed as criteria to be addressed,

and consequently this allows a methodology to be built up which can
be used in any case study or business situation.

To this end the Ansoffian model is used to systematise the process of
case study analysis. It allows the categorisation of case material into

compartments, which can then be subjected to analysis. Furthermore,
it provides the basis for examining the material in different time frames.
In essence it is a ‘plug-in and play’ tool which allows the user to take

the analysis to whatever level they require.

ANSOFFIAN MODEL

Where are we Where are we How do we get
now? going? there?

Internal Environment
Strengths/Weaknesses
M
I
S AIMS
S GOALS Strategic
I OBJECTIVES Choice Implementation
O
N
Monitor
External Environment
Opportunities/Threats

Reappraisal