Page 15 - PRAGMATIC STRATEGY
P. 15
The organisation of
the firm’s resources, to
the greater extent,
dictates the success or
failure of the firm.
Consequently,
managing and
controlling these
factors is at the heart
of the management
decision process.
Management of the
organisation must also
look beyond its office
walls it must take into
account external factors over which it has no control and little influence. Thus, it
must assume a holistic view when developing its strategy.
