Page 12 - PRAGMATIC STRATEGY

STRATEGIC MANAGEMENT – AN OVERVIEW

Strategy is like deodorant, – those who need it most use it
least!

Introduction

The focus of Strategic Management is the formulation and

implementation of business strategies. A cursory review of the
business or financial pages of any quality newspaper confirms that

some organisations are more effective at this task than others. This
chapter will help you understand why this is the case.

Strategic Management focuses on the activities of the organisation as

a whole rather than its constituent parts. This company-wide focus

underpins all areas of this text. You will be provided with different

analytical tools and techniques that will help you to understand the

complexities of strategic decision-making at business and corporate

levels. This will also help you to evaluate the strategies pursued by 0

A further important ingredient of this text is its practical relevance to

what firms are actually doing. Case studies are used to show how the

concepts and tools of strategic management can be brought to bear on

real company situations.

Please Read the Standard Life: Strategic Transformation Case

Study