Page 48 - PRAGMATIC STRATEGY
P. 48

MAXIMISE                MINIMISE


                                               Strengths             Weaknesses





                                              Opportunities
                                                                     Threats











                  These  are  unlikely  to  number  more  than  two  or  three  elements  in  any  given
                  segment.

                  Consequently,  looked  at  from  a  CRUCIFORM  chart  it  becomes  clear  that
                  corporate strategy will attempt to maximise opportunities and strengths whilst
                  minimising threats and weaknesses.
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