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Internal Environment
A firm’s internal environment is, as has been shown above, controlled by
management. It comprises the existing or accessible resources at the call
of management. These resources broadly comprise financial, human and
physical resources which are available to management at a given period
in time. In order to assess the quantity and quality of these resources a
company profile is usually built to help assess the inherent strengths and
weaknesses of the organisation in terms of its resources, its management,
and its organisational structure. This is a dynamic process which
compares the current situation with future capabilities.
