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Purpose of the Enterprise




                  An understanding of the purpose for which an enterprise has been established
                  may help in clarifying its possible aims. The purpose of the enterprise is related

                  to  the  question  for  whom  the  enterprise  was  formed  (the  beneficiary).  For
                  example:





































                  3-1 Change in the Beneficiary.

                  A  change  in  the  beneficiary;  from  family  to  publicly  quoted  company,  from
                  capitalist to state ownership may indicate a change in objectives. Likewise, a
                  change from state ownership to publicly quoted company will indicate a change
                  in objectives.
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