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STRATEGIC OBJECTIVES

                  STRATEGY FORMULATION : GOALS

                  A typical outline of the process of formulating strategy might run as follows:






















































                  The first step is to establish the corporate goals for a given time period.
                  This is followed by assessing the gap between actual and forecast performance.


                      a)      Establish corporate goals for a particular time period.

                      b)      Evaluate gap-between goals and forecast performance.
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