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VISION
“Vision is the art of seeing what is invisible to others.” – Jonathan Swift
Corporate visions are usually developed by top executives, often after consultation
with the other levels of staff but not always involving all stakeholders. Nissan’s
vision is:
Vision: “Enriching people’s lives”.
“This simple phrase familiar to every Nissan employee conveys a
powerful truth. Any company is only as strong as the people who
bring it to life. Companies do not create products, deliver services or
solve problems; people do.”
Carlos Ghosn
President and Chief Executive Officer
Nissan Web Site
