Page 36 - PRAGMATIC STRATEGY
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MISSION
Mission: “Nissan provides unique and innovative automotive products and
services that deliver superior measurable values to all stakeholders in
alliance with Renault.”
“Nissan has a clear vision for the future, and - with our Alliance partner,
Renault - we are working with passion to achieve it. Our mission is to
enrich people's lives, building trust with our employees, customers,
dealers, partners, shareholders and the world at large.”
Carlos Ghosn
President and Chief Executive Officer
Nissan Web Site
The mission is the fundamental distinguishing purpose which the
organisation sees as identifying itself from other organisations. It is
generally an enduring statement of the ethos of the organisation. Strategic
planning is, therefore, conditional upon the mission statement.
The mission is one of the
