Page 40 - PRAGMATIC STRATEGY
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c) Evaluate the firm to identify key strengths and weaknesses
relevant to competitive strategy.
d) Analyze the external environment to define threats and
opportunities.
e) Integrate strengths and opportunities by developing a precise
strategy statement.
f) Create corporate policies, plans and programmes to achieve the
strategy statement.
g) Monitor implementation of policies and plans.
h) Reappraise in terms of goal achievement.
Diagrammatically this may be represented as follows:
