Page 47 - PRAGMATIC STRATEGY
P. 47
External Environment
The external environment comprises those elements and conditions which
are outwith management’s control (see above).
Taken together the internal and external environments will highlight
numerous factors which influence the organisation’s performance. Some
of these factors are immediately critical whilst the majority are at best
capable, sometime in the future, of becoming problematical. The cruciform
chart allows pictorial representation of those factors which are the most
crucial for the organisation’s future development. These are the critical
elements which will, if not addressed, have an immediate impact on the
organisation.
