Page 80 - PRAGMATIC STRATEGY

Summary

Organisational approach to strategic management will vary between

organisations with some organisations employing formal or planned

strategic decision processes whilst others allowing strategy to develop

and evolve within their organisation. Each method has its own pros and

cons.

Writers like Quinn and Mintzberg advocate the organisation follow a

less formal or structured strategic development process in order to

allow for changes in the organisation’s environment. Quinn discussed

the benefits of implementing ‘incremental’ changes that are more

‘evolution’ than ‘transformation’ to allow the organisation to adapt to

changes in their environment. Mintzberg identified fallacies associated

with strategic planning (prediction, detachment and formalisation)

that hinder the emergence of strategies.

The key is for organisations to identify the strategic development

process that best fits their capabilities, competences and culture while

adapting to the changes in their environment.

Learning objectives

After studying this Topic you should be able to:
• understand the nature of strategic management