Page 80 - PRAGMATIC STRATEGY
P. 80
Summary
Organisational approach to strategic management will vary between
organisations with some organisations employing formal or planned
strategic decision processes whilst others allowing strategy to develop
and evolve within their organisation. Each method has its own pros and
cons.
Writers like Quinn and Mintzberg advocate the organisation follow a
less formal or structured strategic development process in order to
allow for changes in the organisation’s environment. Quinn discussed
the benefits of implementing ‘incremental’ changes that are more
‘evolution’ than ‘transformation’ to allow the organisation to adapt to
changes in their environment. Mintzberg identified fallacies associated
with strategic planning (prediction, detachment and formalisation)
that hinder the emergence of strategies.
The key is for organisations to identify the strategic development
process that best fits their capabilities, competences and culture while
adapting to the changes in their environment.
Learning objectives
After studying this Topic you should be able to:
• understand the nature of strategic management