Page 207 - The Case Lab Book

Introduction: Short paragraph introducing the case and key

players and the problems they face. Contextualise generally.

Body of the Case: the story of the case study is laid out here
split into sub sections for ease of sourcing of information.

The context of the case is built in this manner.

Exhibits: provide the means by which to introduce

additional material which help make the case more

interesting.

Context
You may wish to set the company in the context of its
industry. After all, industries have their own idiosyncrasies

and challenges that make operating in them unique.

Identify the country of origin as well as the company’s

primary market(s).

Describe the company its origins, vision, mission, structure

culture, and unique advantages.