Page 212 - The Case Lab Book

There is a fallacy that a business case is a thick tedious

manuscript, written by professional consultants in an
incomprehensible language. It's printed on high-quality
paper stock and placed onto the top shelf of an executive's

office to be used as a breeding ground for dust bunnies.

AUDIENCE

Case Steps
Identifying the Audience

Case use is influence by the position in the course that the
case is going to be used.
Awareness of the level of entry skills of the students is

helpful in determining what learning issues should be
pursued

Deciding what information should be put in the case
Determine the authenticity of the case
Determine the source of information

Identify your target audience and the purpose of the report,
as content might vary depending upon whom, and what

purpose, the report is being compiled for.