Page 213 - The Case Lab Book

WRITING STYLE

Case Step 1

Often the steps in the process of writing a case study are

given as follows:

1: Teaching objective
2: Identify the case lead

3: Collect information through documents and/or interviews
4: Write the case and obtain permission to publish
5: Write the Teaching Notes and test run the case in a class

situation – observe and amend.

These steps look impressive at first sight. However, if taken

in a prescriptive manner they will only lead to a trickle of

case studies being developed.

In my experience cases develop from a multitude of stimuli
varying from newspaper articles, news documentaries,
colleagues, supervised student dissertations, guest lectures

and so on.

Accessing the media is a critical step in case lead generation.