Page 210 - The Case Lab Book

Objectives

Describes why this case has come about

Project alternatives
List the alternatives considered, complete with benefits and

costs, and risk assessment.

Preferred alternative
Always state what the preferred option is and explain why it

is preferred.

Implementation plan
provides some ideas on how the implementation of the

preferred solution should proceed.

Appendices
Includes all supporting information, such as cost benefit

analyses, reference materials, calculations, and charts.

SIZE

Length
Business cases can range from highly structured, to informal
and brief.

There is no given length for a case study

Historically the traditional Harvard University case study was
anything north of thirty pages. Today, cases are more likely
to range between ten and fifteen pages (including tables

and exhibits).