Page 51 - The Case Lab Book
P. 51
However, avoid premature judgement. This first step is, fundamentally,
a process of data generation. It is a statement of the problem or simply
asking the question
It is a step which helps to throw light through data collection and
presentation on areas such as :
a) Company Background
b) Recent Problems
c) Industry Profile
Moreover, it may help highlight absent information.
Timeline
You may wish to build a timeline of the history, development and
milestones of the organisation.
The example given here is for Wreckin Ruby – a financial fraud case.
