Page 61 - The Case Lab Book

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The Role of the Chief Executive

The chief executive is a crucial element for study in any case study. The
CEO is responsible for developing the organisations strategy. It is
his/her character which colours and influences the organisation. It is

necessary, therefore, to look at the abilities, style and administrative
competence of the Chief Executive as these will be reflected in the
proposed management solutions and reasons for their choice.

Strategy, structure and performance are under the remit of the CEO.

Examination of these areas in the case study must be undertaken.

Additionally, the share price may be seen as a reflection of how the
investing public view the performance of the CEO

Market assessment of the contribution management makes to share price