Page 157 - sustainable tourism-- Dr.Aya

• Online Communication: Largely the

communication with customers, employees as

well as partners happens at TUI AG, online.

This reduces the use of paper and is a small

initiative to promote the cause of

environmental sustainability.

• Closing the Loop through Feedback:

Customers of any of the TUI operators can

offer feedback through e-mails, after they have

been exposed to the promotional material on

environmental issues, through TUI or its

project partners. Data from such e-mails

reveals that customers have become sensitive

towards sustainability practices and their

demands, with respect to sustainable tourism,

are encouraging marketers to develop

―environmentally friendly products‖

5/5 Participants:

Tourism participants include the customers,

employees and partners, who have to be

educated, managed and sensitized by the

tourism managers about sustainable practices.

Regular reviews about various practices need

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