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is getting largely fulfilled by the wheel of

change, that Atlas Voyager has churned.

5/4 Promotion:

Besides using Promotions as a means to

communicate the brand message to the

Publics, tourism marketers could further use

these in four ways.

• To position their organization on the

sustainable solutions it offers.

• To motivate consumers to include

sustainable tourism product in their choice set

and as their final purchase decision.

• To promote ―environment-friendly practices‖

among tourists like insisting on lower water

consumption by especially in the washrooms

―Ecological Footprints‖ can be reduced when

tourism managers use new media vehicles

extensively in their media mix. Reducing the

use of collateral like brochures and pamphlets

and inducing consumers to download a soft

version of the collateral, against some sales

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