Page 151 - sustainable tourism-- Dr.Aya

vi. Atlas Voyages focuses its next phase of

the campaign towards ―energy saving and

waste-recycling.‖

The customers of Atlas Voyages are also

engaged in the process and the initiatives of

Atlas Voyager as well as the suppliers, are

highlighted, thereby maximizing the efficacy

of the campaign. The entire initiative has

helped Morocco at the legal level, as well as at

the official level by helping the country in

building generalized rules, which abide by the

international standards. The country updated

the existing regulations and the entire program

also helped Morocco in understanding the

international tourists‘ expectations. The

campaign executed by Atlas Voyager

sensitized other suppliers as well, and

―OFPPT, a national training and certification

institution, confirms that there is now a long

waiting list of Moroccan hotels that have

applied for HACCP audit and certification.‖

The country‘s objective of attracting more

tourists through the unique selling proposition

of ―a strategy for protecting the environment,‖

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