Page 148 - sustainable tourism-- Dr.Aya

travel by promoting transportation options like

walking, cycling, sailing and public

buses/trains. Tour operators can also play a

role in directing tourist decision towards

destinations and organizations with a

sustainability product and focus. This can be

by offering motivation for sustainable Place

strategies by proving empirical evidence of

tourists‘ desire for ―slow travel‖, through

lesser environmentally damaging,‖ lower

carbon alternatives‖ like ―land travel instead

of air travel.‖

The Place element in tourism helps in

formulating the ―Total Experience‖ for

consumers. Rishi and Gaur (2012) explain that

―before deciding to stay in a luxury hotel,

customers today explore the total experience

that the property offers, in terms of,

accessibility to popular markets, parking

spaces available at the hotel and even the ease

of hailing a cab from the hotel. Further a

repeat purchase, by a hotel guest, is not just

dependent on the stay experience at the hotel,

but also on the experience that the customer

has with the auxiliary services (transportation

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