Page 145 - sustainable tourism-- Dr.Aya

visibly as a positioning strategy as well as an

initiative to induce bookings. The hotel team

quotes on Facebook: ―We are proud that our

efforts with the environmental principles and

our harmonious relationship between

communities of surrounding residents have

been so highly recognized. We shall contribute

to work hard to provide the best possible

benefits to our guests together with excellent

environmental performance and upgrading the

green image of the hotel‖

5/2 Price:

The price which the tourism managers garner

from consumers, must take into account the

negative implications (to sustainability) of the

tourism product. For sustainable tourism

development, the price must be ―high enough

to cover costs involved in putting right any

damage caused by the tourist to the

environment‖ and ―to pay for the resources

consumed by the tourist.‖ It is essential hence

to educate consumers such that they are

brought to the level of willingness to pay for

the external damage, caused by tourism. When

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