Page 156 - sustainable tourism-- Dr.Aya

• Positioning the Project through a Unique

Logo: A project logo has been created which

features a blue cactus and an Iguana. All

partners of the ―Environmentally aware

tourism project‖ use the logo in their

communication and the promotional tools

mentioned above convey to the consumers that

would be a wise and poised decision to choose

travel partners who carry the Project Logo.

This positions the proposition of sustainability

as a hedonic need, among the minds of the

consumers, thereby propelling them further to

make an environmentally friendly choice.

• Garnering Sponsorships from the

Government: TUI Nederland's is not only

supported by all major stakeholders in the

private sector, but a sponsorship of USD 61,

457 is given collectively by Netherlands

ministry of Agriculture, Nature Management

and Fisheries, Netherlands Center for

Sustainable Development and Antillean

Department of Environment.

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