Page 155 - sustainable tourism-- Dr.Aya

could adopt, and also encourages them to

engage with ―attractions and dive partners‖

who work towards sustainability.

• Social Media: ―TUI AG sees the social

media as an opportunity for open, respectful

dialog with all company stakeholders.‖ The

tour operator group believes that knowingly or

unknowingly, their employees and other

internal/external customers, use the social

media to promote the practice of sustainable

tourism, since they breathe the concept daily,

during their engagement with any of the entity

from the ‗World of TUI.‘ Further the company

also uses Social media to promote sustainable

tourism practices within the traveler

community.

• TUI Tour Representatives: All tour guides as

well as representatives inform the guests,

during the welcome event, about conservation

of resources, endangered species, souvenirs

which are environmentally friendly or

represent the cause, and ways through which

local economies could be promoted.

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