Page 162 - sustainable tourism-- Dr.Aya

• Online bookings and digital booking,

avoiding paper use;

• Working through and producing wind or

solar energy;

• Green supply chain management;

• Reducing the carbon emissions through

efficient transport means;

• Recycling systems;

• Lesser energy consumption through key

based and sensor based lighting systems. Such

processes intertwine sustainability with the

mission of organizational growth, through the

creation of customized blueprints and the

commitment of hospitality marketers to target

standards and achieve the same. An example

from the emerging economy, India, serves as

an explanation to the depth with which

processes are used as an essential element in

the sustainable tourism marketing mix.

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