Page 163 - sustainable tourism-- Dr.Aya

PACKAGING:

Packaging of tourism services can be strongly

leveraged by bundling sustainable services.

This means that tourism organizations and

destination managers can engage sustainability

oriented partners to offer services like

transportation, food, etc., and offer a total

tourism package which is environment

friendly.

Illustrative Case: Global Exchange Reality

Tours: Packaging the Total Tourism

Experience to Avoid ―Green washing‖ Global

Exchange is a Human Rights Organization and

a licensed Travel Service Provider, in San

Francisco, USA. It was incorporated 25 years

back, in 1988, as a nonprofit organization and

has been working ever since to promote

―social, economic and environmental justice‖

(Globalexchange, 2013). The organization

arranges Reality Tours with a vision that

―meaningfully, socially responsible travel can

and does, change the world.‖

Global Exchange‘s reality tours are a perfect

example of marketing sustainability through

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