Page 165 - sustainable tourism-- Dr.Aya

PROGRAMMING:

Programming in the tourism industry relates to

special events or activities, which are

organized to induce higher consumer

spending. Bringing the sustainability element

is essential to avoid waste management or

destination overload. Hence through the

―carrying capacity concept‖ marketers can

offer certainty of demand to suppliers and

partners, reducing opportunities for wastage.

Programming has emerged as a critical

element of sustainable marketing mix in the

light of increasing natural disasters across the

world. Social activists feel that unplanned,

unsustainable path towards development, leads

to such disasters. Disaster in India‘s state-

Uttarakhand in mid-2013, created awareness

among local authorities and travelers about the

criticality of Programming. Massive floods

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