Page 27 - sustainable tourism-- Dr.Aya
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4/ WHY IS SUSTAINABILITY
IMPORTANT?
Sustainability is important for number of
reasons. Sustainability approach would enable
companies to mitigate impact on environment,
which is important to maintain equilibrium in
the world. It is also important to reduce
emissions and also minimize climate changes.
It would enable to contribute meaningfully to
the society as well as build up positive
relationship with communities.
Sustainability approach would also enable to
build a unique competitive advantage for the
firms. It would enable to create a stronger
bond with employees and stakeholders as well.
It enables optimizing the utilization of
resources as well as reduces impact of
operations on nearby areas. Hotel Energy
Solutions (2013): ―In a world looking for new
models of economic growth and development,
fighting climate change and adopting
sustainable management practices is no longer
an option, but a condition for survival and
success…‖
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