Page 28 - sustainable tourism-- Dr.Aya

The ―green‖ hotel business is a growing niche

because not only do these establishments

differentiate themselves from the similar non-

green hotels, but they also fulfill a need in the

market for less environmentally damaging

hotels.

There are many other benefits realized from

the introduction of more environmentally

friendly practices such as reduced energy

consumption, the avoidance of penalties

enacted by environmental authorities, and

accompanying improvements in customer trust

and public image. Green hotel can be the

foundation for a great marketing strategy, and

the first step in marketing is providing

consumers with what they want or need. A

growing consumer base exists for green hotels,

and marketing the green practices of a hotel

can help to position it distinctly in the market

place. The environment is the major recipient

of negative impacts created by the

construction and operation of hotel and

facilities. The success of tourism, as well as

the hotel industry, largely depends on the

availability of a clean environment. There are

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