Page 143 - Guardian Broker Questionnaire Summary Complete Package 2 2 22_Neat

04 MARKETING PROCESS GUARDIAN PLACE

TIMELINE

TIMEFRAME PROCESS MARKETING MATERIALS PROPERTY FLYER & OFFERING MEMORANDUM

OVERVIEW
Our marketing process is based upon the maxim that
PREPARATION/MARKETING MATERIALS “competition beats negotiation”. Our goal is to expose
» Data Collection / Due Diligence Organization the site to a comprehensive list of potential partners
and to create an orderly, effective competitive bidding
2-3 WEEKS » Branding / Marketing / Aerials environment to achieve the most attractive deal
» Flyer / Offering Memorandum Creation
structure for the site.

MARKETING PERIOD DATABASE DRIVEN EMAIL
BLASTS
» C&W Proprietary Prospect List » Call Campaign CUSTOM ONLINE LISTING
4-6 WEEKS
» E-Blast Campaign » Face-to-Face Meetings
» Property Tours » International Outreach

FINALIST INTERVIEW/NEGOTIATION

» Determine and mitigate risks
1-2 WEEKS » Negotiate key points of JV and lender agreements

THE MARKETING PROCESS WILL INCLUDE:
» The Flyer highlighting the investment opportunity will include project photograph(s), an aerial photograph or map, and major
DUE DILLIGENCE bullets points highlighting the strengths of project. Along with the Flyer, we send a confidentiality agreement.
4-8 WEEKS » Liaison with attorneys, consultants, principal and » Once confidentiality agreements are returned, full Offering Memorandum are presented to the interested investors. The Offering
manage due diligence Memorandum is a comprehensive document, which includes project information, market overview, photographs, and comps.
» We will follow up by telephone or in person with all likely buyers, whether they have returned the confidentiality letter or not, to
determine their level of interest in the site. We continually strive to identify and solicit additional partners, based upon information
we gather about new entrants to the market, who did not succeed in purchasing another property or who is looking for a tax-
CLOSING » deferred exchange property.
Team members will arrange and escort prospects on all tours.
» The opportunity will also be posted on Cushman and Wakefield’s Multifamily Website.

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