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Goal 6: Develop and implement processes and tools specific to the Higher Ed practice
that will improve the quality and success of marketing-related activities.
To improve the efficiency and quality of the marketing--related efforts, processes and
tools specific to the Higher Ed practice will be developed and implemented.
“Boilerplate” marketing materials and website content will be reviewed and updated.

FY 2017 UPDATE: The Higher Ed group continues to assist the firm in “refreshing” its
marketing materials and website.

Goal 7: Develop, implement, and practice processes that will improve the quality,
profitability, and client satisfaction of Higher Ed projects.
Improvements are necessary to the planning and execution of projects within the Higher
Ed practice. Core group leadership will take an active role in ensuring that FGM project
procedures are followed and specific areas of concern for the Higher Ed practice,
including document hand-off from design architects, will be addressed.

Goal 8: In concert with the FGM Board and other Practices, identify and evaluate
potential strategies for expansion of the firm, geographically and otherwise.
Acknowledging both FGM’s desire for growth and the economic challenges faced by
the State of Illinois, long term success for the firm will likely require geographic expansion.
Strategic acquisitions or mergers could also be considered, which could bring new
Higher Ed expertise into the firm.

FY 2017 UPDATE:
FGM’s ability to successfully market itself outside of Illinois and Missouri as the Design
Architect, with a local architectural associate, will be limited. There could be an
opportunity to market our public safety expertise to Higher Ed institutions, which would
require coordination with the Municipal Practice. However, in general, the Higher Ed
practice will look to follow other FGM practice areas into new geographic locations.