Page 10 - PBC Playbook
P. 10

how to
     REACH YOUR                                                                                                                      moxi      *



      Sphere                                                                                                                         This software creates elegant, customizable website with a built-in Customer Relationship Management (CRM)
                                                                                                                                     database. Our on-staff Moxi Trainer is readily available to update content as needed. Content includes agents'
                                                                                                                                     bio, headshot, active listings and client testimonials as well as displaying up-to-date MLS data regarding
                                                                                                                                     various listings throughout targeted communities.



                                     Direct Mail              *                                                                                            Promotional Items store                               *



                                     The premier South Texas provider of direct mail marketing solutions within                      PBC's user-friendly Promotional Items Store platform allows agents to easily
                                     the real estate industry, PBC has partnered with Reaching Neighbors  to keep                    order swag at any time, increasing brand awareness and creating moments to
                                                                                                        ®
                                     agents in regular contact with their Sphere of Influence. Through strategic                     start a conversation. Studies show that 58% of recipients kept promotional
                                     direct mail campaigns*, agents can continually prospect for quality leads. Sign                 items from 1-4 years and 94% of people remember where they received that
                                     up for a direct mail campaign using AgentWeb.                                                   item. PBC-branded products available include caps, collared shirts, umbrellas,
             SOLD                                                                                                                    mugs and much more! Visit AgentWeb to access our online store.
             SOLD
                606 Arcadia Place
              San Antonio, Texas 78209
                                                       social media                *                                                                                Networking


                                                                                                                                                                    PBC is proud to partner with elite local publications and several Chambers
      We recommend layering strategic, targeted campaigns with consistent, organic                                                                                  of Commerce to provide each of our agents with a variety of networking
      content that aligns with the PBC standards. The Marketing Team provides                                                                                       opportunities. The company also sponsors various  office events and celebrations
      the ability to request paid branding (agent promotion) campaigns quickly and                                                                                  throughout  the year, creating excellent  opportunities  for  growing  agents'
      easily through the AgentWeb portal.
                                                                                                                                                                    contacts and resources. These events range from informal office  socials to large
                                                                                                                                                                    "Open Houses" within each office, allowing agents to invite current and past
                                                                                                                                                                    clients, lenders and vendors. PBC also encourages you to attend events of your
                                                                                                                                                                    own choosing, and add contacts to your Moxi database daily.




       WHAT’S NEWT’S NEWT’S NEW      Rezora e-mail marketing                                *
       WHA
       WHA
        AT  PBC  WEEK 1  | A UGUS T 20 19
                                     Through our strategic e-mail marketing software, Rezora, PBC's Communications
                                     Associate creates elegant, branded e-mail advertisements for properties within
      FEATURED NEW LISTING
                                     each of our 3 divisions (Residential, Commercial and Land & Ranch), as well
                                     as Open Houses and Open House Tours. Sign up for Rezora using AgentWeb.


       4242 Broadway Unit #804  4 Bedrooms
       San Antonio, Texas 78209   4 Baths  MarkeTed By
         T h e B r o a dway   4,175± sq. ft.  Anne Gamboa
                       Broker associaTe
          offered aT $2,595,000  C 210.422.4693
                       agamboa@phyllisbrowning.com
           CLICK HERE TO VIEW ALL NEW LISTINGS
       FEATURED OPEN HOUSE
      Rezora retargeting campaign
       Sunday, August 11 TH , 2019
        2:00 - 4:00 p.m.
      This form of digital retargeting allows agents to reach users who have previously engaged with their e-mail
               4 Bedrooms
       608 Morningside Drive
      marketing. This increased reach provides optimized agent exposure on websites the user visits after opening a
                       MarkeTed By
       San Antonio, Texas 78209
               3.5 Baths
         Terrell hills
                       Nancy Oberman
               4,107± sq. ft.
                       realTor ®
      PBC e-mail distributed through Rezora. Studies show that clients who receive retargeting ads are 76% more
          offered aT $1,597,300
                       C 210.872.8200
                       noberman@phyllisbrowning.com
      likely to convert. Sign up by emailing marketing@phyllisbrowning.com.
           CLICK HERE TO VIEW ALL OPEN HOUSES
      * Agent Expense                                                                                                                   * Agent Expense
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