Page 9 - PBC Playbook

how to
MARKET direct mail *

®
Yourself PBC is proud to partner with Reaching Neighbors , the premier South Texas
provider of direct mail marketing solutions within the real estate industry,
to create high-quality mail pieces promoting PBC agents. Pairing elegant
L the design with highly specific mailing lists, agents can continually prospect for
Luxuryuxury
e X Pe Rt S
quality leads and remain top of mind. Sign up for a direct mail campaign using
AgentWeb.
Premium headshot *

social media
An elegant headshot is key to your presentation and perception in the 21
st
century. As perspective clients come across your headshot, we aim to ensure
your first impression is "The Very Best". All Phyllis Browning Company In today's landscape, social media is a great way to advertise yourself in the crowded real estate market. Our
(PBC) REALTORS must have a professional headshot taken by our approved full-service Marketing Team is available to help agents create professionally branded business accounts and
®
photographer, in accordance with brand standards. make clear how to send the right message to your target demographic. Taking advantage of business pages on
social media can elevate and differentiate an agent while allowing them to reach both new and existing clientele.
Keep an eye out for the weekly Marketing Monday emails, where monthly social media trainings are shared.

rezora e-mail marketing *
*
Agent Website (MOXI)
Through this strategic e-mail marketing software, the PBC Marketing Team creates and maintains customized
This software creates elegant, customizable website with a built-in Customer agent accounts, allowing each agent to maintain communication with their Sphere of Influence. Through our
Relationship Management (CRM) database. Our on-staff Moxi trainer is readily proprietary PBC intranet, agents can order customized E-Flyers (branded e-mail advertisements) and specify
available to update content as needed. Content includes the agent bio, headshot, distribution details.
active listings and client testimonials as well as displaying up-to-date MLS data
regarding various listings throughout targeted communities.

Networking

PBC is proud to partner with elite local publications and several Chambers
* of Commerce to provide each of our agents with a variety of networking
Agent Introduction video (fine vs. elite)
opportunities. The company also sponsors various office events and celebrations
A custom video can be created for each PBC agent, either at the Fine or Elite levels. The Fine-level introduction throughout the year, creating excellent opportunities for growing agents'
video is approximately 45-seconds and produced in house. Elite-level introduction videos are produced by contacts and resources.
our exclusive production company and may include client testimonial interviews. These can be used on agent
websites, digital advertising and sent to perspective clients prior to listing appointments. Sign up for either of
these video packages on our online company store.

company involvement

PBC regularly encourages and facilitates new agents pairing with a tenured
®
REALTOR who can provide coaching and encouragement. Additionally, our
Director of Training develops a robust annual calendar of classes for agent
development. These courses are continually evolving based on specific market
needs.

* Agent Expense * Agent Expense