Page 13 - PBC Playbook

how to
REACH Company involvement

New Clients PBC regularly encourages and facilitates new agents pairing with a tenured REALTOR who can provide
®
coaching and encouragement. Additionally, our Director of Training develops a robust annual calendar of
classes for agent development. These courses are continually evolving based on specific market needs.

Opportunity time Social media *

Opportunity Time is a unique chance to answer varying real estate inquiry calls received by PBC, thereby We recommend layering strategic, targeted campaigns with consistent, organic
growing your business. Managers oversee new agents to ensure they have visited a minimum of 100 properties content that aligns with PBC standards. A great way to reach new clients can
and shadowed current PBC agents prior to participating. This unique method of prospecting has gained millions be through utilizing paid social media advertisements. These ad campaigns
of dollars’ worth of business for numerous PBC agents. can be ordered through the PBC proprietary intranet, and will be designed by
PBC's concierge-level Marketing Team. Each advertisement is sent to the agent
for revisions or approval before running. Agents will also receive a client-ready
Geo-fencing * campaign report when the advertisement ends.

A geo-fence is a virtual perimeter for a real-world geographic area. The PBC Rezora e-mail marketing
Marketing Team is happy to work with any agent to set up branding or listing *
ad campaigns which incorporate geo-fenced banner ads. These ads will then be
displayed only to Google users within the pre-defined geographic area. Sign up Through our strategic e-mail marketing software, Rezora, PBC's Communications Associate creates elegant,
by emailing marketing@phyllisbrowning.com. branded e-mail advertisements for properties within each of our 3 divisions (Residential, Commercial and Land
& Ranch), as well as Open Houses and Open House Tours.

Networking
Direct Mail via Reaching neighbors® *
PBC is proud to partner with elite local publications and several Chambers
Direct mail provides one platform to reach your areas of focus within the local marketplace. Marketing studies of Commerce to provide each of our agents with a variety of networking
show that an individual needs to receive a message 7-12 times prior to taking action. Through strategic direct opportunities. The company also sponsors various office events and celebrations
mail campaigns, agents can continually prospect for quality leads. throughout the year, creating excellent opportunities for growing agents'
contacts and resources. These events range from informal office socials to large
"Open Houses" within each office, allowing agents to invite current and past
Print advertising * clients, lenders and vendors.

Utilizing traditional print mediums for agent promotion/branding can allow
agents' to share their business with a completely new audience. PBC's Marketing
Team is always available to evaluate best opportunities when determining your Premier Properties. Singular Service. Exceptional Agents.
www.phyllisbrowning.com 210.824.7878
budget, target demographic and strategic message. By working with the PBC
Marketing Team to design your print advertisement, you can be sure that your
Congratulations
message and branding aligns with the PBC voice as well as the publication and to San Antonio’s
top doctors!
its target demographic. Sign up by emailing marketing@phyllisbrowning.com. patients, we are proud to provide
In the same way you deliver
excellent care to each of your
singular service to area home
buyers and sellers. Trust us for
all your real estate needs.
Carolyn Vivienne
Thornton 6061 Broadway Bathie
REALTOR ® San Antonio, Texas 78209 REALTOR ®
C 210.872.5762 210.824.7878 C 210.410.0154
cthornton@phyllisbrowning.com www.phyllisbrowning.com vbathie@phyllisbrowning.com

* Agent Expense * Agent Expense