Page 11 - PBC Playbook
P. 11

how to
 REACH YOUR  moxi    *



 Sphere    This software creates elegant, customizable website with a built-in Customer Relationship Management (CRM)
           database. Our on-staff Moxi Trainer is readily available to update content as needed. Content includes agents'
           bio, headshot, active listings and client testimonials as well as displaying up-to-date MLS data regarding
           various listings throughout targeted communities.



 Direct Mail  *                  Promotional Items store                               *



 The premier South Texas provider of direct mail marketing solutions within   PBC's user-friendly Promotional Items Store platform allows agents to easily
 the real estate industry, PBC has partnered with Reaching Neighbors  to keep   order swag at any time, increasing brand awareness and creating moments to
 ®
 agents in regular contact with their Sphere of Influence. Through strategic   start a conversation. Studies show that 58% of recipients kept promotional
 direct mail campaigns*, agents can continually prospect for quality leads. Sign   items from 1-4 years and 94% of people remember where they received that
 up for a direct mail campaign using AgentWeb.  item. PBC-branded products available include caps, collared shirts, umbrellas,
 SOLD      mugs and much more! Visit AgentWeb to access our online store.
 SOLD
 606 Arcadia Place
 San Antonio, Texas 78209
 social media  *                         Networking


                                         PBC is proud to partner with elite local publications and several Chambers
 We recommend layering strategic, targeted campaigns with consistent, organic   of Commerce to provide each of our agents with a variety of networking
 content that aligns with the PBC standards. The Marketing Team provides   opportunities. The company also sponsors various  office events and celebrations
 the ability to request paid branding (agent promotion) campaigns quickly and   throughout  the year, creating excellent  opportunities  for  growing  agents'
 easily through the AgentWeb portal.
                                         contacts and resources. These events range from informal office  socials to large
                                         "Open Houses" within each office, allowing agents to invite current and past
                                         clients, lenders and vendors. PBC also encourages you to attend events of your
                                         own choosing, and add contacts to your Moxi database daily.




 WHAT’S NEWT’S NEWT’S NEW  Rezora e-mail marketing  *
 WHA
 WHA
 AT  PBC  WEEK 1  | A UGUS T 20 19
 Through our strategic e-mail marketing software, Rezora, PBC's Communications
 Associate creates elegant, branded e-mail advertisements for properties within
 FEATURED NEW LISTING
 each of our 3 divisions (Residential, Commercial and Land & Ranch), as well
 as Open Houses and Open House Tours. Sign up for Rezora using AgentWeb.


 4242 Broadway Unit #804  4 Bedrooms
 San Antonio, Texas 78209   4 Baths  MarkeTed By
 T h e B r o a dway   4,175± sq. ft.  Anne Gamboa
 Broker associaTe
 offered aT $2,595,000  C 210.422.4693
 agamboa@phyllisbrowning.com
 CLICK HERE TO VIEW ALL NEW LISTINGS
 FEATURED OPEN HOUSE
 Rezora retargeting campaign
 Sunday, August 11 TH , 2019
 2:00 - 4:00 p.m.
 This form of digital retargeting allows agents to reach users who have previously engaged with their e-mail
 4 Bedrooms
 608 Morningside Drive
 marketing. This increased reach provides optimized agent exposure on websites the user visits after opening a
 MarkeTed By
 San Antonio, Texas 78209
 3.5 Baths
 Terrell hills
 Nancy Oberman
 4,107± sq. ft.
 realTor ®
 PBC e-mail distributed through Rezora. Studies show that clients who receive retargeting ads are 76% more
 offered aT $1,597,300
 C 210.872.8200
 noberman@phyllisbrowning.com
 likely to convert. Sign up by emailing marketing@phyllisbrowning.com.
 CLICK HERE TO VIEW ALL OPEN HOUSES
 * Agent Expense  * Agent Expense
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