Page 16 - PBC Playbook

how to
WIN A Client follow-up

Listing Following up is one of the most important and effective strategies to win a listing. Post appointment, call or
e-mail your potential client and thank them for the opportunity while reminding them of all you (and PBC) have
to offer if allowed to represent their property.

Develop your Sphere of Influence (SOI) Social media

The PBC Marketing Team is available to sit with each agent and develop
Learning to develop your SOI means drawing upon the current network or Rolodex of contacts. This includes professional Facebook and Instagram profiles for their real estate business. Our
your family, friends, old schoolmates, previous business colleagues, hair dresser, barista and more. These are social media best practices ensure agents are presenting a professional image
people that know you and based on your established relationship, you have influence over. Plan to place this list online, in keeping with the PBC luxury brand. Talking through social media
of individuals in an excel spreadsheet and work to grow this group, maintaining contact with those on the list. strategies and best practice is a great way to impress potential clients.
This will become your source of repeat and referral business over time.

"Let Me Introduce Myself" Page

LET ME INTRODUCE MYSELF Networking events
These beautiful pages showcase each agents’ company headshot, bio, designations Her clients call her to find “that dream
home not on the market.” Shemwell
prides herself on her discretion and
and memberships as well as up-to-date contact information. These thoughtfully confidentiality. While attending local events, ask new contacts if they know anyone looking to
A graduate of Yale University and fluent
in three languages, Shemwell loves
designed leave-behinds remind potential clients who you are, and how you excel people. She enjoys mentoring new agents buy or sell in the near future.
and helping people become their best.
With clients, it’s all about creating a
worry-free experience and making the
within the industry. JENNIFER SHEMWELL sales process as simple as possible.
REALTOR®
Known for selling some of the city’s
most elite addresses, Jennifer Shemwell MEMBERSHIPS
• San Antonio Board of REALTORS ®
is one of the most respected names in
San Antonio real estate following closely • Texas REALTORS ®
in the footsteps of her mother, Phyllis • National Association of REALTORS ®
Browning, as a luxury real estate agent,
trendsetter and community leader. CONTACT JENNIFER
Her knowledge of San Antonio’s multi- 6061 Broadway
San Antonio, Texas 78209
faceted real estate market complements
her expertise in strategically marketing O 210.824.7878
the area’s most prestigious properties and jshemwell@phyllisbrowning.com
elite estates. The innovative thinking,
solution-driven negotiating skills and
unique marketing tactics that Jennifer
employs ensure clients that she will
achieve the very best deal in the shortest
amount of time.
Listing presentation is consistently recognized by the San
With over 23 years’ experience, Shemwell
Antonio Business Journal as one of
the city’s top luxury real estate agents.
Within our beautifully developed PBC listing presentation, potential clients can see why PBC is the most
reputable luxury brokerage in the area, specializing in Premier Properties, Singular Service and Exceptional
Agents. Sharing PBC’s differentiators, our local and global affiliations, the statistics that prove we are “The
Very Best”, our impressive number of in-house sales, innovative marketing materials and the company’s legacy
within the community, these presentations are sure to help each agent showcase the power of the PBC brand.
Marketing support
Your concierge-level Marketing Team is available by appointment to meet with you prior to any important
listing presentation. They will walk through the PBC listing presentation with you, discuss strategy and
present you with additional paid opportunities you may wish to share with your potential client(s).