Page 18 - PBC Playbook
P. 18

how to
     MARKET A                                                                                                                                                       Social media (Agent)                         *



      Fine Listing                                                                                                                   Designed to pair beautifully with the E-Flyer and brochure templates, these
                                                                                                                                     listing campaigns provide an additional avenue to advertise any property.
                                                                                                                                     Single image or multiple-image formats are available. PBC’s on-staff Social
                                                                                                                                     Media Strategist ensures that any listing campaign created is up-to-date with
                                                                                                                                     Facebook and Instagram’s ever-changing advertising and anti-discrimination
                                                                                                                                                                                                         policies.
                                     Photography

                                                                                                                                     Company-wide property tours
                                     The marketing of every listing revolves around professional photography, and
                                     PBC provides 25 complimentary photographs of every listing above $100,000.                      The PBC annual Cities-Wide Open House Tours include listings from agents within each of our four offices,
                                     These high-quality images highlight the elegance and beauty of each property.
                                                                                                                                     throughout San Antonio, Boerne and New Braunfels. Interested clients may just be browsing or ready to buy and
                                                                                                                                     these Open House Tours provide an excellent way to preview a variety of homes in person. Through extensive
                                                                                                                                     marketing and advertising efforts, we invite potential buyers to come visit the extensive portfolio of homes
                                                                                                                                     held open and experience first-hand PBC's collection of luxury real estate. This event is heavily advertised via
                                                                                                                                     strategic traditional and digital mediums.

                          Matterport Virtual Tours                                 *


      Matterport Pro 3D leverages cutting-edge technology and powerful cloud                                                                               rezora e-mail marketing                               *
      processing to create a digital experience from a  real-world environment. It is
      the most realistic, immersive way to tour a property online. It is a true virtual                                              Customized  E-Flyers  can  be  created  and  distributed to various email  groups
      tour. These tours are automatically fed to the PBC website, and can also be used                                               in order to advertise your new listing. E-Flyers allow agents to advertise each
      to promote your current listings on Facebook, within E-Flyers as well as placed                                                property to a large number of PBC and non-PBC area agents. Each elegant
      in MLS as a virtual tour.                                                                                                                                                                                             Magnificent French Chateau
                                                                                                                                     template shares key details of the property,  incentivizes viewers to click through        104 Tomahawk Trail
                                                                                                                                                                                                                                 San Antonio, Texas 78232
                                                                                                                                                                                                                                  Hill Country Village
                                                                                                                                     to the listing webpage for additional information and shares the listing agent’s         4 Bedrooms | 3 Baths plus 2 Half-Baths | Approx. 4.9 acres
                                                                                                                                                                                                                                  PriCe uPon request
                                                                                                                                                                                              contact information.
                                     Brochure                                                                                                                                                                              Judy Dalrymple Team  www.phyllisbrowning.com
                                                                                                                                                                                                                           REALTORS ®
                                                                                                                                                                                                                           C (210) 854-8888
                                                                                                                                                                                                                           judy@goseejudy.com
                                                                                                                                                                                                                           goseejudy.com
                                     Customized brochures are available to order for each of your listings
                                     above $100,000 with the exception of lot properties. PBC provides 25                            open houses
                                     complimentary copies for the listing agent. Strategic designs have been
                                     refined over time to best highlight interior and exterior features, school
                                     district, bed/bath count and subdivision.                                                       Open Houses are one of the most tried-and-true methods for generating interest in a listing. Holding an Open
                 For Sale:                                                                                                           House not only brings foot traffic and potential buyers into your current listing(s), it provides a fantastic
               23516 Beaver Creek
               San Antonio, Texas 78258
                                                                                                                                     opportunity to meet potential clients and create elegant first impressions. Utilizing PBC’s branded brochures,
                 Fine Property
                                                                                                                                     sign-in sheets and professionally presenting yourself can ensure success at each of your Open Houses.
      Single-property website



      These unique landing pages can be developed through PBC’s in-house Webmaster and ordered through our
      proprietary PBC intranet. Each webpage benefits a property’s search engine optimization, in addition to exciting
      and impressing your clients.








      * Agent Expense                                                                                                                   * Agent Expense
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