Page 23 - PBC Playbook

how to
MARKET A

Distinction/Elite Listing

JÔnt

This is our exclusive videography and photography company that, no other
agents in San Antonio or surrounding areas have access to. We recommend
working with this company for any property listed at $2 Million and up. With
their exclusive PBC service you will receive a Matterport Tour, photo shoot
with 30 interior images, drone products (:30 footage and 5 aerial images), a
property overview video (:60 featuring interior and exterior footage), agent
interview video (:60 featuring interior and exterior footage), an online photo
gallery and website landing page.

open house tours

*
An exciting way to garner more interest in your listings, these events are part Open House, part networking.
PBC Sales Managers recommend putting together a Tour of Homes which involve properties for sale in the
neighborhood surrounding your current listing, thereby providing additional value to the home’s seller. Whether
you engage with these agents through an MLS search or by taking advantage of PBC’s private Facebook group
or internal email distribution lists, this method is a highly effective way to generate sales as well as new leads.

social media *

Designed to pair beautifully with the E-Flyer and brochure templates, paid social media campaigns provide an
additional avenue to advertise any property. Single image or multiple-image formats are available. PBC’s full-
service Marketing Team ensures that any listing campaign created is up-to-date with Facebook and Instagram’s
ever-changing advertising and anti-discrimination policies.

haute residence *

Haute Residence is a leading online news source of insightful market trends within the luxury real estate
market. Through our partnership, we are able to offer PBC agents the opportunity to feature one of their $1
Million plus listings for a month on the Haute Residence website, Instagram page as well as one “Story of the
Day” feature.

* Agent Expense