Page 24 - PBC Playbook

how to
MARKET Philanthropic closing gift *

After a Sale Here at Phyllis Browning Company, we are very proud of our culture of giving,
with philanthropy written into our mission statement, “We will support our
community; we are aware of the needs of the larger community which we serve,
of which we are a part and to which we devote our time and talents.”

Through each of the following institutions, PBC and our family of agents are
Direct Mail/Sold postcards * proud to positively impact health, hearts, minds and lives within South Texas:
The Arts Fund | Boerne Public Library | KLRN | San Antonio Botantical Society |
Cancer Therapy and Research Center | Hill Country Daily Bread Ministries | San
Following the closing of a PBC Listing, an automated email is sent to the Antonio Public Library | Christ Healing Center | The DoSeum | Texas Biomedical
respective listing agent, inviting them to order complimentary “Just Sold” Research Institute
postcards. These 50 complimentary postcards are created using our elegant PBC
template, proven to generate additional interest in our agents from neighbors.
Meet Your New Neighbors
Additional or custom postcards may be distributed upon request.
2106 Chittim Pass Drive
San Antonio, Texas
78232
The premier South Texas provider of direct mail marketing solutions within Rezora e-mail marketing *
WWW.PHYLLISBROWNING.COM
the real estate industry, PBC has partnered with Reaching Neighbors for this,
®
as well as to keep agents in regular contact with their sphere of influence. Customized E-Flyers can be created and distributed to your sphere of influence in order to advertise a recent
Through strategic direct mail campaigns, agents can continually prospect for sale. Just Sold E-Flyers can share key details of the property, list days on market, price per square foot and
quality leads. other relevant, compelling statistics. The goal of these E-Flyers is to incentivize viewers to reach out and
learn more about listing their own home.

Social media *

Testimonials
We recommend layering strategic, targeted campaigns with 2-3 carefully planned organic posts, in aligning
with PBC standards. A great way to market a successful sale can be through utilizing paid social media
advertisements. These ad campaigns can be ordered through the PBC proprietary intranet, and will be designed Following the close of a sale, an automated email is sent to the buyer/seller requesting client surveys on
by PBC's concierge-level Marketing Team. Each advertisement is sent to the agent for revisions or approval multiple platforms. These include Google Reviews and Testimonial Tree. These testimonials allow potential
before running. Agents will also receive a client-ready campaign report when the advertisement ends. clients to hear someone else sing your praise. Be sure to follow up the automated email with a phone call or
in-person request.

Moxi Campaigns *

Moxi campaigns help you remember a client's birthday, 1-year anniversary in their home or wish them special
greeting on major holidays. Moxi’s digital solutions have a proven track record of driving results for our agents,
and automated E-Flyers, delivered at timely moments, are just one of the ways they benefit each PBC agent.

* Agent Expense * Agent Expense